Brussels Motor Show 2018

By 30/01/2018

The 96th edition of the Brussels Motor Show at the Heysel successfully came to a close on Sunday 21st of January.


Selected for their language skills, their experience and their motivation, over a hundred of our hostesses and Informants collaborated with the car and motorcycle brands during the 2018 Show.


Trained for several days, they closely followed the product specialists of the brands in order to improve their understanding of models, to convince potential customers and to contribute to the commercial objectives of the various brands from the opening of the Show onwards.


For twelve days, our Informants and hostesses, working at more than 13 car and motorcycle stands, were punctual and rigorous. Their roles included the presentation of models , explanation of packages, price offers, and special offers. Our staff – dressed in tailor-made uniforms – was expected to guide the visitors in an enthusiastic and friendly manner through the various palaces of the Brussels Expo. A meticulous on-the-spot follow-up has clearly illustrated the professionalism and excellence of Protéine’s Informants.


Our teams were also present at the extremely popular Palais 10 during the #Wearemobility, running from the 18th to the 21st of January. The topics of this exhibit – micro-mobility and shared mobility solutions – attracted more than 36,000 visitors.


We are proud of our teams’ performance and we are already looking forward to our next event, where our Informants and hostessess will once again oversee this high-quality show and represent the best brands.