Label Expo is the biggest worldwide exhibition dedicated to labels and to packaging printing technologies. It takes place in Brussels during a week and gathers every time over 600 exhibitors in order for them to meet clients from all over the world, to present their innovations and sign news contracts.
To this occasion, our hosting agency was contacted to take part in the project mobilizing more than 120 hostesses and stewards. Our multilingual crew has therefore been split in several groups and has been trained to their different tasks in order to carry them out in the best way.
Polyglot hostesses and stewards were present on the stands where they had to talk the language the client wanted them to speak, the were assisting the sales team in their function, welcoming and informing visitors of the stand but also keep the rooms they were responsible for neat.
Another part of our hostesses and stewards were part of the internal organization of the Label Expo and had to carry out logistical functions such as: badging, scanning, managing of the business centre including the subscription, the registration and the payment of the visitors, the were also present at the “information point” desk to answer all the questions and the visitors at their best. Some of them worked in association with STIB and help them delivering free mobility passes available for all the participants of the Label Expo.
In order to guarantee a maximal service to the visitors, some of stewards had a parking boy function and had to drive clients through the different parts of the exhibition with a cart.
At the end of the Label Expo, our hosting agency provided a feedback, systematic follow-up of all of our actions, in order to make present a review of the event.