The Brussels Motor Show ended on Sunday 27 January and broke its attendance record. Indeed, more than 442,000 visitors came to admire the vehicles at this 97th show dedicated to the car, the light-duty vehicle and the motorcycle. Our 10 hostesses and 90 informants have brilliantly supervised a dozen brands in the alleys of Brussels Expo.
Within the car section, the hostesses welcomed the visitors with the enthusiasm and professionalism that we know them. In charge of distributing catalogues and informing visitors, they are the first contact with customers. As for informants, their role is to provide complete and technical information on the vehicle(s) for which they are trained. They write the offers and accompany the prospect to a seller in case of interest.
In the alleys dedicated to the motorcycle, our hostesses and informants were also professional. The trilingualism of our teams, their experience and their rigour have pleased the different brands with which we had the chance to collaborate.
As for the “Dreamcars” area, the PROTEINE team represented the Porsche brand and received the visitors with an elegance similar to that of this jewel box bringing together the wonders of automotive production.
Finally, the Belgian public shows a marked enthusiasm for individual locomotion solutions. Soft mobility and shared mobility have indeed had their share of success this year and PROTEINE has contributed to it: the collaboration with DriveNow in the Palais 10, as part of the “We are mobility” weekend, proved to be fruitful.
We are already looking forward to reiterating this success in the next edition where our teams will once again show great enthusiasm and sales skills!