Brussels Motorshow 2023

By 28/04/2023

PROTEINE agency is proud to have participated in the 100th edition of the Brussels Motor Shown in January 2023. More than 100 informants/hostesses/stewards were present during the 10-day event. Our teams worked hard to provide personalized services for the brands present as well as for FEBIAC, ensuring that visitors had an exceptional experience throughout their visit. A great comeback after COVID!


What an informant does:

The informants are selected by our agency and then trained by the brands for a few days before the fair. The training enables them to develop in-depth knowledge about the vehicles they present. The electric car is gaining more and more ground and becoming an increasingly popular alternative to traditional vehicles, offering a clean, quiet, and economical mobility solution for a more sustainable future. The training was therefore also focused on these new models.



FEBIAC relies on us for VIP reception, scanning, cloakroom, and ticket sales. All missions were successfully accomplished. Bilingualism, commercial sense, and relational skills are the qualities we look for when selecting our staff.


Thanks to our commitment to delivering quality service, we have developed trusted relationships with our partners. We would like to thank our trusted partners for their continuous support and loyalty. We look forward to continuing this fruitful collaboration at the upcoming fairs.